by Andrew | Nov 26, 2023 | Management, Marketing, Raising Money, Small Business
Revenue and Sales Goals: · Increase annual revenue by a certain percentage. · Achieve a specific revenue target. · Expand into new markets or segments. Profitability Goals: · Improve gross profit margins. · Reduce fixed expenses.... by Andrew | Aug 17, 2023 | Self Development
People are illogical, unreasonable, and self-centered. Love them anyway. If you do good, people will accuse you of selfish ulterior motives. Do good anyway. If you are successful, you will win false friends and true enemies. Succeed anyway. The good you do today... by Andrew | Apr 13, 2021 | Marketing, Sales, Small Business
Despite growing interest in TikTok and Clubhouse (i.e. the latest “shiny toys” of marketing), tried and true methods of email reign supreme. Especially when we’re talking about ROI. Statistics have shown that businesses can expect an average return of $42 for every $1... by Andrew | Mar 29, 2021 | Franchising
If you’re enticed by the idea of starting and running a business, you might also be struggling with some internal doubts. It’s an exciting pursuit, of course, but the risks can also feel overwhelming. This is why franchising is appealing. It’s a way to familiarize... by Andrew | Feb 16, 2021 | Small Business
No matter how you spin before-and-after photos of pollution levels during the lockdown, climate change is still a very real and pressing issue. Add it to the list, right? It’s also top-of-mind for consumers eager to shop more consciously. More and more shoppers value...