by Andrew | Sep 22, 2021 | Blogging, Marketing, Small Business
For many businesses, copy is an afterthought. It’s the Lorem ipsum placeholder for text on a web page or new document. It’s what happens when every other element of design is in place. When copy is treated in this way, it’s easy to see why people bounce from your... 
by Paola Rossi | Feb 13, 2020 | Self Development, Small Business
Thought leadership is a flashy term—a buzzworthy term in the world of marketing. And the person who came up with it was probably themselves, a “thought leader” of sorts. Throwing the word around in the context of content marketing and building brand awareness isn’t a... by Paola Rossi | Feb 6, 2019 | Marketing, Small Business
When immersed in the day-to-day of keeping your small business afloat, marketing can easily find itself at the bottom of the priority pool. From fulfilling client needs to taking care of employees, there’s no shortage of to dos in need of attention. Publishing a post... by Paola Rossi | May 9, 2018 | Emails, Marketing, Sales, Small Business
Emails are a necessary part of business. Yet too often we’re so focused on our message that we forget our reader. Whether you’re crafting a high-touch marketing email or following up with a potential new client, look at a few ways to craft emails people actually want... by Andrew | Feb 9, 2018 | Marketing
Running a small business takes a dedication for efficiency in order for you to do more with less. One under-rated tool to help manage your small business marketing is the content calendar. A content calendar is essentially what you will be publishing when and where....