by Paola Rossi | Feb 6, 2019 | Marketing, Small Business
When immersed in the day-to-day of keeping your small business afloat, marketing can easily find itself at the bottom of the priority pool. From fulfilling client needs to taking care of employees, there’s no shortage of to dos in need of attention. Publishing a post... by Paola Rossi | Dec 20, 2018 | Self Development, Small Business
A recent report by TekMonks found that it takes 191 days for a small business to realize when a data breach has happened. This is an alarmingly slow response in today’s digital world and it brings to light the importance of small businesses practicing better... by Paola Rossi | Dec 4, 2018 | Marketing, Sales, Small Business, Uncategorized
Artificial intelligence (AI) has been around for decades but only recently have we seen AI start to get infused in the business world. There are many ways machines are getting smarter and reacting to customer’s needs. One of those ways is chatbots. What Are Chatbots?... by Paola Rossi | Nov 22, 2018 | Self Development, Small Business, Uncategorized
As an entrepreneur, you already have a solid base of skills, such as creative thinking, self-starting, and the talent required to pursue your goals. But, like most entrepreneurs, you’re likely on the hunt for how you can continue to grow. As 2018 starts to come to a... by Paola Rossi | Nov 7, 2018 | Marketing, Small Business
Perhaps you’ve received an email from Google saying your site is being indexed as mobile-first. Or perhaps you’re anticipating the email and your user behavior, wanting to appeal more to people on their mobile devices. No matter which category you fall in, it’s time... by Paola Rossi | Jul 17, 2018 | Marketing, Small Business, Uncategorized
In the constant pursuit to connect with your audience, you’re willing to try anything. What about text message marketing? The fact that 98% of all text messages are opened (whereas less than 20% of emails are opened) tells you that it’s definitely a channel worth...