fbpx

Customer Journey Mapping

A business is all about solving a specific pain for a defined audience. To do this well, you likely engage in a lot of customer research, read industry reports, and follow influencers on social media to stay on top of trends. But how many of you have gone through a...

Finally Build An Ideal Customer Profile

No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP...

5 Must Have Tools for Your Marketing

With more and more technology, marketing is becoming easier and easier for small businesses to scale, make a bigger impact and boost their return on marketing. It can be hard to keep up with all the great new toys for marketers to use to promote their message to their...

3 Events to Draw In Customers

Event marketing can be a powerful way to increase the awareness of your small business and quickly identify new customer opportunities. While there is no such thing as a “captive audience” anymore, events do allow prospects to minimize their distraction and focus more...