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Generating Leads as a Solopreneur

Generating Leads as a Solopreneur

You’ve got yourself a core group of clients; one that allows you to leave the full-time world of corporate employment behind for greener pastures. Over time, you develop processes around how to best produce deliverables, run a business, and somehow still find time to...

Customer Journey Mapping

A business is all about solving a specific pain for a defined audience. To do this well, you likely engage in a lot of customer research, read industry reports, and follow influencers on social media to stay on top of trends. But how many of you have gone through a...

Finally Build An Ideal Customer Profile

No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP...