by Paola Rossi | Mar 14, 2019 | Marketing, Sales, Small Business
You’ve got yourself a core group of clients; one that allows you to leave the full-time world of corporate employment behind for greener pastures. Over time, you develop processes around how to best produce deliverables, run a business, and somehow still find time to... by Paola Rossi | Dec 4, 2018 | Marketing, Sales, Small Business, Uncategorized
Artificial intelligence (AI) has been around for decades but only recently have we seen AI start to get infused in the business world. There are many ways machines are getting smarter and reacting to customer’s needs. One of those ways is chatbots. What Are Chatbots?... by Paola Rossi | May 9, 2018 | Emails, Marketing, Sales, Small Business
Emails are a necessary part of business. Yet too often we’re so focused on our message that we forget our reader. Whether you’re crafting a high-touch marketing email or following up with a potential new client, look at a few ways to craft emails people actually want... by Paola Rossi | May 3, 2018 | Sales, Small Business
A business is all about solving a specific pain for a defined audience. To do this well, you likely engage in a lot of customer research, read industry reports, and follow influencers on social media to stay on top of trends. But how many of you have gone through a... by Andrew | Mar 19, 2018 | Marketing, Sales
No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP... by Andrew | Mar 19, 2018 | Marketing, Sales, Small Business
A small business runs well when it runs efficiently and a content calendar is a key tool to aligning your sales, marketing, and PR. Sure, it takes a little time on the front end, but you’ll find it will streamline your marketing efforts in the end. So let’s go through...