by Paola Rossi | Mar 14, 2019 | Marketing, Sales, Small Business
You’ve got yourself a core group of clients; one that allows you to leave the full-time world of corporate employment behind for greener pastures. Over time, you develop processes around how to best produce deliverables, run a business, and somehow still find time to... by Paola Rossi | Feb 6, 2019 | Marketing, Small Business
When immersed in the day-to-day of keeping your small business afloat, marketing can easily find itself at the bottom of the priority pool. From fulfilling client needs to taking care of employees, there’s no shortage of to dos in need of attention. Publishing a post... by Paola Rossi | Dec 4, 2018 | Marketing, Sales, Small Business, Uncategorized
Artificial intelligence (AI) has been around for decades but only recently have we seen AI start to get infused in the business world. There are many ways machines are getting smarter and reacting to customer’s needs. One of those ways is chatbots. What Are Chatbots?... by Paola Rossi | Nov 7, 2018 | Marketing, Small Business
Perhaps you’ve received an email from Google saying your site is being indexed as mobile-first. Or perhaps you’re anticipating the email and your user behavior, wanting to appeal more to people on their mobile devices. No matter which category you fall in, it’s time... by Paola Rossi | Jul 17, 2018 | Marketing, Small Business, Uncategorized
In the constant pursuit to connect with your audience, you’re willing to try anything. What about text message marketing? The fact that 98% of all text messages are opened (whereas less than 20% of emails are opened) tells you that it’s definitely a channel worth... by Paola Rossi | Jul 3, 2018 | Marketing, Small Business, Uncategorized
Managing your social media profiles can be a full time job (like you don’t have a million other tasks to do, right?). But unless you’re a social media guru, you might not be doing everything you need to to get the most out of them. Look out for these common mistakes...