by Paola Rossi | May 9, 2018 | Emails, Marketing, Sales, Small Business
Emails are a necessary part of business. Yet too often we’re so focused on our message that we forget our reader. Whether you’re crafting a high-touch marketing email or following up with a potential new client, look at a few ways to craft emails people actually want... by Paola Rossi | Apr 13, 2018 | LinkedIn, Marketing, Small Business
Social Media Marketing World is the largest conference focused solely on social media marketing. Every year, thousands flock to San Diego to learn about new trends and the latest social media marketing hacks, to get inspired from speakers like Guy Kawaskai and Mari... by Andrew | Mar 19, 2018 | Marketing, Sales
No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP... by Andrew | Mar 19, 2018 | Marketing, Sales, Small Business
A small business runs well when it runs efficiently and a content calendar is a key tool to aligning your sales, marketing, and PR. Sure, it takes a little time on the front end, but you’ll find it will streamline your marketing efforts in the end. So let’s go through... by Andrew | Feb 9, 2018 | Marketing
Running a small business takes a dedication for efficiency in order for you to do more with less. One under-rated tool to help manage your small business marketing is the content calendar. A content calendar is essentially what you will be publishing when and where.... by Andrew | Jan 29, 2018 | Marketing
Whether you’re a startup or an established company, your small business needs a marketing plan for how you’re going to generate sales. Identify Your Ideal Target Markets Creating a profile of your ideal customer is the first step in a profitable business. If you’re an...