by Paola Rossi | Jul 17, 2018 | Marketing, Small Business, Uncategorized
In the constant pursuit to connect with your audience, you’re willing to try anything. What about text message marketing? The fact that 98% of all text messages are opened (whereas less than 20% of emails are opened) tells you that it’s definitely a channel worth... by Paola Rossi | Jul 3, 2018 | Marketing, Small Business, Uncategorized
Managing your social media profiles can be a full time job (like you don’t have a million other tasks to do, right?). But unless you’re a social media guru, you might not be doing everything you need to to get the most out of them. Look out for these common mistakes... by Paola Rossi | May 9, 2018 | Emails, Marketing, Sales, Small Business
Emails are a necessary part of business. Yet too often we’re so focused on our message that we forget our reader. Whether you’re crafting a high-touch marketing email or following up with a potential new client, look at a few ways to craft emails people actually want... by Paola Rossi | Apr 13, 2018 | LinkedIn, Marketing, Small Business
Social Media Marketing World is the largest conference focused solely on social media marketing. Every year, thousands flock to San Diego to learn about new trends and the latest social media marketing hacks, to get inspired from speakers like Guy Kawaskai and Mari... by Andrew | Mar 19, 2018 | Marketing, Sales
No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP... by Andrew | Mar 19, 2018 | Marketing, Sales, Small Business
A small business runs well when it runs efficiently and a content calendar is a key tool to aligning your sales, marketing, and PR. Sure, it takes a little time on the front end, but you’ll find it will streamline your marketing efforts in the end. So let’s go through...