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Finally Build An Ideal Customer Profile

No one wants to miss a business opportunity. But casting a wide net isn’t the best strategy with limited resources. Instead, savvy small businesses, especially B2B, are going beyond defining their target market and building out ideal customer profiles (ICP). An ICP...

3 Reasons Your Small Business Needs A Content Calendar

Running a small business takes a dedication for efficiency in order for you to do more with less. One under-rated tool to help manage your small business marketing is the content calendar. A content calendar is essentially what you will be publishing when and where....

Quick Guide to Marketing Planning

Whether you’re a startup or an established company, your small business needs a marketing plan for how you’re going to generate sales. Identify Your Ideal Target Markets Creating a profile of your ideal customer is the first step in a profitable business. If you’re an...