by Andrew | Apr 13, 2021 | Blogging, Emails, Marketing, Small Business
If you’ve recently transitioned your offline business online or are looking for ways to up the traffic to your site, you’ve probably done some dabbling on social media. It’s a no-brainer marketing channel to engage potential customers through. For eCommerce... by Andrew | Apr 13, 2021 | Marketing, Sales, Small Business
Despite growing interest in TikTok and Clubhouse (i.e. the latest “shiny toys” of marketing), tried and true methods of email reign supreme. Especially when we’re talking about ROI. Statistics have shown that businesses can expect an average return of $42 for every $1... 
by Paola Rossi | Nov 4, 2020 | Marketing, Small Business
With the plethora of information at our fingertips online, there’s no denying the value of content marketing. It’s a tool for businesses eager to gain visibility, interest, and sales across digital audiences. Unfortunately, there’s always a saturation point in... by Paola Rossi | Jun 27, 2019 | Marketing, Sales, Self Development, Small Business
Running a business solo is all fun and games until people start talking productivity and strategy. For some entrepreneurs, self-management comes naturally. They find joy in the organization and optimization of their daily operations. Process development isn’t... 
by Paola Rossi | Mar 14, 2019 | Marketing, Sales, Small Business
You’ve got yourself a core group of clients; one that allows you to leave the full-time world of corporate employment behind for greener pastures. Over time, you develop processes around how to best produce deliverables, run a business, and somehow still find time to... by Paola Rossi | Feb 6, 2019 | Marketing, Small Business
When immersed in the day-to-day of keeping your small business afloat, marketing can easily find itself at the bottom of the priority pool. From fulfilling client needs to taking care of employees, there’s no shortage of to dos in need of attention. Publishing a post...