by Andrew | Sep 22, 2021 | Blogging, Marketing, Small Business
Building a following on Instagram isn’t easy. But, if approached strategically, driving sales on Instagram can be. The visual nature of the feed and power of influence among the channel’s power users makes it prime for bringing products (and your brand) to life. 130... by Andrew | Sep 22, 2021 | Blogging, Marketing, Small Business
For many businesses, copy is an afterthought. It’s the Lorem ipsum placeholder for text on a web page or new document. It’s what happens when every other element of design is in place. When copy is treated in this way, it’s easy to see why people bounce from your... by Andrew | Apr 13, 2021 | Blogging, Emails, Marketing, Small Business
If you’ve recently transitioned your offline business online or are looking for ways to up the traffic to your site, you’ve probably done some dabbling on social media. It’s a no-brainer marketing channel to engage potential customers through. For eCommerce... by Andrew | Apr 13, 2021 | Marketing, Sales, Small Business
Despite growing interest in TikTok and Clubhouse (i.e. the latest “shiny toys” of marketing), tried and true methods of email reign supreme. Especially when we’re talking about ROI. Statistics have shown that businesses can expect an average return of $42 for every $1... 
by Paola Rossi | Nov 4, 2020 | Marketing, Small Business
With the plethora of information at our fingertips online, there’s no denying the value of content marketing. It’s a tool for businesses eager to gain visibility, interest, and sales across digital audiences. Unfortunately, there’s always a saturation point in... by Paola Rossi | Jun 27, 2019 | Marketing, Sales, Self Development, Small Business
Running a business solo is all fun and games until people start talking productivity and strategy. For some entrepreneurs, self-management comes naturally. They find joy in the organization and optimization of their daily operations. Process development isn’t...