Category: Marketing

3 Steps to Smarter Marketing in 2018

  Small business marketing is always a hot topic. It seems everyone has a new hack, or a new tactic to increase leads and conversions across the funnel. And much of the advice is from seasoned marketers, like me, who have tested, analyzed and tested again before sharing their insights. But, marketing is as much…
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3 Events to Draw In Customers

Event marketing can be a powerful way to increase the awareness of your small business and quickly identify new customer opportunities. While there is no such thing as a “captive audience” anymore, events do allow prospects to minimize their distraction and focus more on what they’re seeing, making them more open to your products and…
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