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How to Optimize Your Website for Voice Search

The popularity of mobile phones has changed how we search for things online. In fact, it’s been estimated that by 2020, half of all searches will be voice-based. As a business, this is important because it can affect how you approach SEO. The Old System for SEO More...

Everything You Need to Know About Voice Search

            With the rise of digital voice assistants in the home and on mobile phones, search engine optimization is being revolutionized by voice search. Between 20 and 25 percent of Google’s search is voice based, and growing. It’s a trend that is impacting your...

Customer Journey Mapping

A business is all about solving a specific pain for a defined audience. To do this well, you likely engage in a lot of customer research, read industry reports, and follow influencers on social media to stay on top of trends. But how many of you have gone through a...

How to Motivate Employees

Managing people is one of the most rewarding yet challenging parts of running a business. There is no one-size-fits-all because everyone responds differently. Understanding how to motivate employees is a core skill for many managers and while everyone responds...