Blog

Is A Franchise For You?

Franchising has been called one of the best ways to start your own business. With an existing brand and well-developed processes, a franchisee simply has to open his or her doors, right? Not quite. Let’s look at a few things to consider before starting down the franchise road. What Does It Cost? Starting into any…
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3 Steps to Smarter Marketing in 2018

  Small business marketing is always a hot topic. It seems everyone has a new hack, or a new tactic to increase leads and conversions across the funnel. And much of the advice is from seasoned marketers, like me, who have tested, analyzed and tested again before sharing their insights. But, marketing is as much…
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3 Ways You’re Not Using LinkedIn But Should

3 Ways You’re Not Using LinkedIn But Should LinkedIn is more than a social media network; it’s a powerful tool, especially for small businesses. Practically every professional in North America has a profile making it a good place to store your personal business contacts. But, if that is all you’re using LinkedIn for, you’re leaving…
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The Three Laws of Cold Calling

Successful cold calling comes down to three laws that, over time, should yield some seriously great results for your small business. LAW #1: HOOK THEM QUICK A friend of mine received a call from an obviously nervous caller who rambled for over a minute before she cut him off and asked to be removed from…
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Building a Business You’re Passionate About

We all want a fulfilling life where we make a difference. If you’re a small business owner or thinking of starting your own business, chances are, you don’t want a 9-to-5 venture. You want something you can sink your teeth into and make a difference. It’s the ultimate dream. But how can you ensure you…
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Why Nobody Reads Your Blog and What You Can Do About It

Sure. Blogging done well improves your search rankings. But it’s also a great opportunity for small businesses to position themselves as thought leaders, build a reputation and leverage that into more leads and faster sales cycles. But that’s only if people are reading your blog. More and more, blogs are being created but not read,…
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3 Events to Draw In Customers

Event marketing can be a powerful way to increase the awareness of your small business and quickly identify new customer opportunities. While there is no such thing as a “captive audience” anymore, events do allow prospects to minimize their distraction and focus more on what they’re seeing, making them more open to your products and…
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5 Must Have Tools for Your Marketing

With more and more technology, marketing is becoming easier and easier for small businesses to scale, make a bigger impact and boost their return on marketing. It can be hard to keep up with all the great new toys for marketers to use to promote their message to their audiences, so let’s look at five…
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WordPress Resources at SiteGround

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites: Expert WordPress Hosting SiteGround provides superior WordPress hosting focused on speed, security and customer…
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