by Paola Rossi | Nov 7, 2018 | Marketing, Small Business
Perhaps you’ve received an email from Google saying your site is being indexed as mobile-first. Or perhaps you’re anticipating the email and your user behavior, wanting to appeal more to people on their mobile devices. No matter which category you fall in, it’s time... by Paola Rossi | Oct 25, 2018 | Uncategorized
Take a look around and you’ll notice something futuristic about the world we’re living in today. Machines have subtly infused themselves into every aspect of our lives and home offices are no exception. If you haven’t made the upgrade to a smart home office, you might... by Paola Rossi | Oct 12, 2018 | Self Development
What would the world look like without having a bank to store your money? What if you could pay someone digitally without having to worry about sending your sensitive financial information through a third-party app? Those are the exact problems Blockchain hopes to... by Paola Rossi | Sep 27, 2018 | Uncategorized
Ever feel like you missed out on an opportunity by not tapping into Facebook sooner? Wish you knew more about how to market on through Google AdWords? You’re in luck. The world is moving at a faster clip than ever before and for entrepreneurs, that poses a tremendous... by Paola Rossi | Sep 11, 2018 | Uncategorized
The holidays are here—at least for business owners. September is the month when you should be putting the finishing touches on your holiday campaigns. After all, ‘tis the season for louder, more in-your-face advertising from competitors. This is the time of year when... by Paola Rossi | Aug 30, 2018 | Uncategorized
It’s one thing if you think your business blog content is great. It’s another matter entirely if your audience does. In order for content marketing to be successful, you need to craft content that really grabs your readers and makes them want to do something after... by Paola Rossi | Aug 15, 2018 | Uncategorized
The popularity of mobile phones has changed how we search for things online. In fact, it’s been estimated that by 2020, half of all searches will be voice-based. As a business, this is important because it can affect how you approach SEO. The Old System for SEO More... by Paola Rossi | Jul 17, 2018 | Marketing, Small Business, Uncategorized
In the constant pursuit to connect with your audience, you’re willing to try anything. What about text message marketing? The fact that 98% of all text messages are opened (whereas less than 20% of emails are opened) tells you that it’s definitely a channel worth... by Paola Rossi | Jul 3, 2018 | Marketing, Small Business, Uncategorized
Managing your social media profiles can be a full time job (like you don’t have a million other tasks to do, right?). But unless you’re a social media guru, you might not be doing everything you need to to get the most out of them. Look out for these common mistakes... by Paola Rossi | Jun 19, 2018 | Raising Money, Small Business, Uncategorized
Ask anyone who has done it; starting a business is not easy. Or cheap. Or is it? Maybe you’re bored and want to try something new without a huge investment. Maybe you have skills but not a lot of free cash. There are millions of reasons to start a business; it...