by Andrew | Nov 18, 2021 | Small Business
Return of investment (ROI) is one of those business phrases that when learned gets thrown around all the time. It’s like someone returning from a trip to Italy for the first time and pronouncing pasta names with an accent. People want you to know what they now know... by Andrew | Nov 18, 2021 | Small Business
There are a lot of ideas circulated around time in the business world. People offer “hacks” for productivity while also preaching that we should naturally be able to focus on something if we care about it enough. “If it’s important to you, you’ll find a way — not an... by Andrew | Sep 22, 2021 | Blogging, Marketing, Small Business
Building a following on Instagram isn’t easy. But, if approached strategically, driving sales on Instagram can be. The visual nature of the feed and power of influence among the channel’s power users makes it prime for bringing products (and your brand) to life. 130... by Andrew | Sep 22, 2021 | Blogging, Marketing, Small Business
For many businesses, copy is an afterthought. It’s the Lorem ipsum placeholder for text on a web page or new document. It’s what happens when every other element of design is in place. When copy is treated in this way, it’s easy to see why people bounce from your... by Andrew | Jun 10, 2021 | Small Business, Small Business Stories
There’s a great quote from business consultant and bestselling author Chu Chin-Ning that goes like this. “When you compete with a person, you only have to be as good or better than the person to win. If you compete with yourself, there is no limitation to how good you... by Andrew | Jun 10, 2021 | Raising Money, Sales, Small Business
The road to success as a small business owner will look different for everyone. One thing you can count on though is that the path will inevitably prove much longer and harder than expected. As a result, perseverance will be key to making it through the ups and downs.... by Andrew | Apr 13, 2021 | Blogging, Emails, Marketing, Small Business
If you’ve recently transitioned your offline business online or are looking for ways to up the traffic to your site, you’ve probably done some dabbling on social media. It’s a no-brainer marketing channel to engage potential customers through. For eCommerce... by Andrew | Apr 13, 2021 | Marketing, Sales, Small Business
Despite growing interest in TikTok and Clubhouse (i.e. the latest “shiny toys” of marketing), tried and true methods of email reign supreme. Especially when we’re talking about ROI. Statistics have shown that businesses can expect an average return of $42 for every $1... by Andrew | Mar 29, 2021 | Franchising
If you’re enticed by the idea of starting and running a business, you might also be struggling with some internal doubts. It’s an exciting pursuit, of course, but the risks can also feel overwhelming. This is why franchising is appealing. It’s a way to familiarize... by Andrew | Mar 29, 2021 | Small Business
There are pros and cons to operating as a team of one. You don’t have to rely on or answer to anyone else on work that’s produced. Or manage multiple schedules and deliverables as they exchange hands. On the flip side, everything falls on you. There’s no one to...