by Paola Rossi | Aug 15, 2018 | Uncategorized
The popularity of mobile phones has changed how we search for things online. In fact, it’s been estimated that by 2020, half of all searches will be voice-based. As a business, this is important because it can affect how you approach SEO. The Old System for SEO More... by Paola Rossi | Jul 17, 2018 | Marketing, Small Business, Uncategorized
In the constant pursuit to connect with your audience, you’re willing to try anything. What about text message marketing? The fact that 98% of all text messages are opened (whereas less than 20% of emails are opened) tells you that it’s definitely a channel worth... by Paola Rossi | Jul 3, 2018 | Marketing, Small Business, Uncategorized
Managing your social media profiles can be a full time job (like you don’t have a million other tasks to do, right?). But unless you’re a social media guru, you might not be doing everything you need to to get the most out of them. Look out for these common mistakes... by Paola Rossi | Jun 19, 2018 | Raising Money, Small Business, Uncategorized
Ask anyone who has done it; starting a business is not easy. Or cheap. Or is it? Maybe you’re bored and want to try something new without a huge investment. Maybe you have skills but not a lot of free cash. There are millions of reasons to start a business; it... by Paola Rossi | Jun 5, 2018 | Small Business
With the rise of digital voice assistants in the home and on mobile phones, search engine optimization is being revolutionized by voice search. Between 20 and 25 percent of Google’s search is voice based, and growing. It’s a trend that is impacting your... by Paola Rossi | May 24, 2018 | Small Business
During the first days of your startup, you’re going to need the best employees possible. If you make a wrong move, it could spell doom for your company before it even begins. First thing’s first, you should establish a culture that attracts the right people. Consider... by Paola Rossi | May 9, 2018 | Emails, Marketing, Sales, Small Business
Emails are a necessary part of business. Yet too often we’re so focused on our message that we forget our reader. Whether you’re crafting a high-touch marketing email or following up with a potential new client, look at a few ways to craft emails people actually want... by Paola Rossi | May 3, 2018 | Sales, Small Business
A business is all about solving a specific pain for a defined audience. To do this well, you likely engage in a lot of customer research, read industry reports, and follow influencers on social media to stay on top of trends. But how many of you have gone through a... by Paola Rossi | Apr 20, 2018 | Uncategorized
Managing people is one of the most rewarding yet challenging parts of running a business. There is no one-size-fits-all because everyone responds differently. Understanding how to motivate employees is a core skill for many managers and while everyone responds... by Paola Rossi | Apr 13, 2018 | LinkedIn, Marketing, Small Business
Social Media Marketing World is the largest conference focused solely on social media marketing. Every year, thousands flock to San Diego to learn about new trends and the latest social media marketing hacks, to get inspired from speakers like Guy Kawaskai and Mari...