Small Business Blog
How to Approach ROI More Strategically in Marketing Your Business
Return of investment (ROI) is one of those business phrases that when learned gets thrown around all the time. It’s like someone returning from a trip to Italy for the first time and pronouncing pasta names with an accent. People want you to know what they now know...
Make Time for the Things That Will Grow Your Business
There are a lot of ideas circulated around time in the business world. People offer “hacks” for productivity while also preaching that we should naturally be able to focus on something if we care about it enough. “If it’s important to you, you’ll find a way — not an...
3 Ways to Use Instagram for Driving More Business
Building a following on Instagram isn’t easy. But, if approached strategically, driving sales on Instagram can be. The visual nature of the feed and power of influence among the channel’s power users makes it prime for bringing products (and your brand) to life. 130...
How to Write Copy That Converts
For many businesses, copy is an afterthought. It’s the Lorem ipsum placeholder for text on a web page or new document. It’s what happens when every other element of design is in place. When copy is treated in this way, it’s easy to see why people bounce from your...
How Creating a Mastermind Group of Like-Minded Entrepreneurs Can Help Your Business Grow
There’s a great quote from business consultant and bestselling author Chu Chin-Ning that goes like this. “When you compete with a person, you only have to be as good or better than the person to win. If you compete with yourself, there is no limitation to how good you...
Want to Succeed as a Small Business Owner? Do These 7 Things
The road to success as a small business owner will look different for everyone. One thing you can count on though is that the path will inevitably prove much longer and harder than expected. As a result, perseverance will be key to making it through the ups and downs....