by Paola Rossi | May 21, 2020 | Sales, Self Development, Small Business
For businesses that thrive on in-person events, the recent pandemic has left many scrambling for substitutes. No major conference or public gathering has been spared from cancellation. This puts into focus a new reality for business owners—one that champions virtual... 
by Paola Rossi | May 6, 2020 | Self Development, Small Business
Cash flow management is critical for small businesses, despite tendencies for it to fall by the wayside. Even in times of “normalcy” and economic stability, 82% of businesses close their doors as a result of cash flow issues. It goes without saying that now, more than... 
by Paola Rossi | Feb 27, 2020 | Self Development
Finances don’t come easy or naturally to most people. If they did, household debt (in the U.S. alone) probably wouldn’t be in the trillions. Blame a lack of education on proper money management and/or the consumerist culture we’ve built for ourselves. Whatever the... 
by Paola Rossi | Feb 13, 2020 | Self Development, Small Business
Thought leadership is a flashy term—a buzzworthy term in the world of marketing. And the person who came up with it was probably themselves, a “thought leader” of sorts. Throwing the word around in the context of content marketing and building brand awareness isn’t a... 
by Paola Rossi | Jan 23, 2020 | Self Development
The holiday season—roughly spanning the months of November through December—is fueled by messages of peace, love, comfort, and joy. And sugary sweets. It’s like a 31-day period of calm before the storm. A time where we’re expected to vacation and given reasons not to...