by Paola Rossi | Nov 19, 2020 | Self Development, Small Business
I recently came across an article on the habits of so-called “lucky people”. Luck, as a concept, is something often thrown around casually — falling on a spectrum between four-leaf clovers and coincidence. “You’re so lucky,” we’ll say at the sight of someone else’s... 
by Paola Rossi | Nov 4, 2020 | Marketing, Small Business
With the plethora of information at our fingertips online, there’s no denying the value of content marketing. It’s a tool for businesses eager to gain visibility, interest, and sales across digital audiences. Unfortunately, there’s always a saturation point in... 
by Paola Rossi | Oct 22, 2020 | Small Business
Unemployment may be on the rise but so are new businesses. In the second week of August alone, 111,680 new companies were formed — a 69% increase over the same week in 2019. One thing is certain: in uncertain times, people aren’t just sitting still. If... 
by Paola Rossi | Oct 7, 2020 | Uncategorized
What your business needs to be “happy” and successful, and what you need to be happy and successful in business are two different things. Your business is a business. Its ability to function isn’t as much dependent on feelings on fulfillment and purpose as it... 
by Paola Rossi | Sep 9, 2020 | Self Development, Small Business
A recent survey of small businesses across Canada shows that one-quarter of small business employees are refusing to return back to work. With concerns over health and safety, and childcare, paired with ample coverage through unemployment benefits, the rush back to...