The holidays are here—at least for business owners. September is the month when you should be putting the finishing touches on your holiday campaigns. After all, ‘tis the season for louder, more in-your-face advertising from competitors. This is the time of year when it’s most crucial to position yourself apart from the crowd, but that’s not always easy to do. Gimmicks and tricks have become tired.
If you’re looking for a fresh, new way to stand out this holiday season, here are five approaches you’ll want to consider.
- Get Creative With Your Copy
People love reading fun, light-hearted copy, especially during the holiday season where laughter fills the air and color lights the night. This is the time of year to sprinkle a healthy dose of personality into every one of your campaigns, from AdWords to print ads.
As an entrepreneur, you have a unique opportunity to shine above the corporate chains that have to go through strict red tape to get marketing approved. Try something flashy or something that hasn’t been done before to stand out among the competition.
- Try Instagram Instead of Facebook
Facebook marketing is getting harder by the day and the social media network’s declining numbers don’t help. On the other hand, Instagram, Facebook’s little sister, is picking up steam. Better yet, this social media network is better suited for mobile devices, so it’s easier for today’s on-the-go holiday shopper to tap into and find your business faster and easier.
The advertising scene on Instagram still isn’t as saturated as it has been on Facebook in years past, so it’s worth shifting to this new platform for the 2018 holiday season.
- Do More Remarketing
Many business owners fail to continually nurture the customer through their path-to-purchase. They figure that seeing a social media ad once is enough to stay top of mind for a potential buyer. That’s not the case, especially during the busy Christmas shopping season when people are being hit with thousands of marketing messages every day.
Get savvy on remarketing to stay top of mind this holiday season. Make it easy for people to find and return to you by targeting them more than once.
- Make a Creative Video
People love watching videos. The fun of the holiday season lends itself to creating the types of videos people will want to watch and share.
Get creative with your videos. Sing the 12-Days of Christmas with new words to match your brand. Whatever you do, get people to smile and you’ll get more engagement from your target market.
- Throw a Party
It’s the holiday season, after all, and that means singing karaoke Christmas carols, dressing up in ugly sweaters, and sipping on champagne after business hours. You do this with your team. Why not also throw a party for your community, partners, or customers? It’ll leave a lasting impression and get people wanting to share pictures and stories about your business all holiday season.
Now’s the time to start planning how you’ll spread holiday cheer this year with fun, creative holiday campaigns. What other ideas do you have? We’d love to see. Drop them in the comments below or share them with us on social media!
Image: Stock Unlimited